Friday, March 19, 2010

Research Can Greatly Improve Your eBay Sales


I don't think I'm telling you anything new when I say that those eBay sellers who have at their immediate disposal the right tools greatly improve their opportunites for sales success on the site.

One area where sellers who are really serious about making more money on eBay is investing in product research tools. Having solid research at your fingertips to consistently base your eBay listings on real-world listing data is a definite advantage for an eBay top seller.

Here is one of my favorite market research tools:

You may be asking at this point, "What does this have to do with Social Media?"

The answer is simple. Before you invest time, effort, resources, etc. into Social Media/Marketing, it's imperative to know whether or not your product(s) are going to provide a decent return on your investment.

With Terapeak: eBay Marketplace Research you have unprecedented access to hundreds of millions of auctions across the eBay marketplace in less than a second from any computer with internet and browser capabilities. You can learn about category performance, trends, buying habits and information never before available to the eBay user.

Terapeak: eBay Marketplace Research was the first to provide eBay seller, eBay category, eBay Motors P&A, and eBay international research.

There's no lack of eBay advice out there. Some tell you that to increase the closing bids of your auctions, use a low start price. Others will rant how you'll lose your shirt if you don't start higher. So who's right? They both are. Let me explain.

Every product performs differently at auction. A rule of thumb based in fact for one product may completely capsize your efforts if you use it on another type of product.

Start price is just the beginning. To make the most profit on each listing, you need to know what consistently works.

With Terapeak, you arm yourself with knowledge needed to predict future success based on many past listings.

Better yet, researching products you want to sell online only takes a few minutes with Terapeak. When you base your decisions on real data, you build confidence in your buying and selling choices. Trial and error are a thing of the past.

I've you used Terapeak before, please comment below about your experiences.

Next week, we'll discuss marketing your eBay business on Squidoo.com.

Have a great weekend!

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