Facebook is a Relatively Untapped Gold Mine of Traffic for eBay Sellers

I recently had a good conversation with a Sports Memorabilia and Autograph Dealer in the southeastern part of the U.S. where we discussed how his eBay business is performing.

In light of the current eBay promotion going on where Fixed Price listings cost only 10 cents to launch, this seller converted all of his Store Inventory format listings into Fixed Price in early February. He mentioned that he was happy to see his sales double for February 2010 over a year ago at the same time.

We went on to discuss this and that. As the conversation began to wind down, he told me that where he could really use help is figuring out how to get more traffic to his listings. This is a concern that nearly every seller expresses at some point or another.

There are several ways to drive more traffic to your eBay business. As the title of this blog entry suggests, I'm going to talk about Facebook as a traffic source right now. However, there are more ways than ever before to bring traffic to your eBay listings and I'll cover some of those methods in upcoming blog entries.

Right now, I'm going to briefly discuss advertising on Facebook. Many eBay sellers have tried pay-per-click advertising on Google, Yahoo, Bing, and other search engines with mixed results. Facebook also has pay-per-click advertising and several Internet marketers are reporting that they are getting excellent results at a fraction of the cost that they were spending on Google Adwords.

Why does Facebook advertising work?

Because...

1. Facebook has enormous traffic. Over 39 BILLION page views a month.

2. Facebook now has over 400 million members--over half of them check in to their accounts every week.

3. You can TARGET your ads so that only people who really want your merchandise see your ads.

4. Facebook is relatively simple to use and fast, you'll be getting killer traffic in just a few hours.

5. Facebook ads are one-quarter to one-half the cost of Google Adwords.

...and several other reasons.

Below is a link to a video made by a prominent Internet Marketer Ryan Deiss about Facebook advertising. The video is not perfect by any means but he has put together an impressive user-friendly program to get you started with Facebook Advertising so you won't make any costly mistakes. I have personally bought this program with my own money and use it myself.

Click the link below and Ryan will explain the whole thing:

http://www.fbadpowerguide.com/

For anyone who purchases Ryan's Facebook Guide, I am interested in sharing ideas and strategies in a Facebook advertising mastermind group. Let me know if you would like to be included in this group.

More later...