How to Use Facebook Business Pages to Generate Sales

From time to time, I will share with you specific examples from my personal eBay business of how social media helped me generate sales.

Over the weekend, my Facebook Business Page on the Cellerciser Rebounder, the main product that I sell on eBay and elsewhere on the Internet helped me generate a couple of sales. I'll explain in detail in a moment in this blog post how one of those sales came about.

But first, I want to point out how good customer service contributed to these sales as well.

On the Cellerciser Rebounder Facebook Page, a member by the name of Joanie-Leigh who had purchased a Cellerciser from me on eBay under my TheBestRebounder account had written on the wall about how her knees were hurting following her rebounding routines.

I called my customer and arranged a time for David Hall, the creator of the Cellerciser to call her and address her issues. Following the call, here is what Joanie wrote on the Cellerciser Rebounder Facebook Page:

"Well! I must tell everyone how impressed I am with the service I received today. I wrote here about my sore knees - both Gregg and David have contacted me! I spoke with David for at least 30 minutes. He explained what might be happening with my knees and gave me some alternative exercises to try! And continued to remin...d me that he was there for support and to call whenever I had questions. How about that! just reinforces my desire to make this work!"

Yesterday afternoon, I received a question to my eBay account from a member named Karen who wrote: "I am considering this rebounder. How would i know its a 2010 model when I get it? How does it differ from the (Name of Competitor Brand removed) - I'm considering that too." Thanks Karen.

I responded to her questions adding at the end of my communication, "Feel free to peruse my feedback to see how others are satisfied with the Cellerciser. Also, go to google and type in the words "Cellerciser Facebook" and read the Cellerciser Rebounder Facebook Community page. The link to that page will show up near the top of the google search results page for that search. Another huge difference between the Cellerciser and other brands in general is customer service. You get a toll-free number that you can call in during the week to ask questions any time. Sometimes, you can even speak with the Cellerciser creator David Hall on the phone. In any event, let me know if you have any other questions or concerns. Enjoy your evening. Best regards, Gregg."

Within 30 minutes, the customer wrote back, "Thank you Gregg! I have been doing a lot of research and this confirms my choice! I'm ordering it right now and can't wait to get it!!! Thank you thank you thank you. Karen."

When you get your Facebook Business Page rolling, you will be able to use it as I do to show potential customers how others view your product. If you have a great product like I do, then you'll be able to use it to close sales.

Next up...using Squidoo.com to Generate eBay Sales

Facebook Business Pages

In the past week I've discussed a few ways eBay sellers and eCommerce business people in general can use Facebook to build their brand and business.

Again, here is a great information source with a direct link for creating a Facebook Business Page:

http://www.allfacebook.com/2009/06/facebook-business-account/

To save you a bit of time, here is an example of a Facebook Business Page that is growing by leaps and bounds and involving its "fans". It's a page by a laptop computer company in Utah and Nevada called "PC Laptops".

Here's the link to their page:

http://www.facebook.com/pclaptops?v=app_7146470109#!/pclaptops?v=wall

The PC Laptops page will provide you with some ideas on what you can do with your page to engage your "fans" and keep your business in front of your customers all the while subtly reminding them to come back and buy from you.

Using some of the ideas from PC Laptops, I'm growing my very own Facebook business page for the Cellerciser Rebounder. The Cellerciser is a popular premium brand of mini-trampoline aka rebounder. In case you missed it before, you can check it out for yourself:

http://www.facebook.com/pages/Cellerciser-Rebounder/9884873941

If you're an eBay seller and you've put together a Facebook Business Page for your eBay product or eBay Store, then feel free to tell us in a sentence or two about it in the comments area below this blog post and post a link to it so all of us can check it out.

Thanks. More later...

Have You Established an Account on Facebook Yet?

Last time, we touched on the emergence of Facebook as the premier pay-per-click advertising alternative on the Internet today. In case you have taken the time to review Feedback Ad Power, I highly recommend that you check out the video found at the web address below:

http://www.fbadpowerguide.com/

I imagine that nearly everyone who is reading this has already established a Facebook account, but very few Internet entrepreneurs and eBay business owners have invested the time to create a Facebook business page. Below is a YouTube video detailing how to set up a business page:

For those of you who are pressed for time, here is a article that provides info and links to set up a business page on Facebook without having to set up a personal account:

http://www.allfacebook.com/2009/06/facebook-business-account/

By no means have I perfected the Facebook Business Page, but my page is usually ranked in the first page of free organic Google search results for my main search keyword. If you feels so inclined you can check out my Facebook Business Page for the Cellerciser Rebounder, a product I sell on eBay and other places on the Internet:

http://www.facebook.com/pages/Cellerciser-Rebounder/9884873941

In the near future, I'll touch on some of the reasons this page is so effective for your eBay business.

In the meantime, have a good week of selling!